About us

Hi, I’m Samyuktha—multitalented, and perhaps a supervillain in the making.

FEE-FI-FOE-FUMM—yes, a direct reference to the giant from Jack and the Beanstalk. No, I didn’t invent it. I just made it better. This isn’t a fairytale; it’s a disruption.

FEE-FI-FOE-FUMM explores multimedia wearable art designed to elevate everyday style. The brand was born out of monotony—9 to 6, six days a week, the same loop on repeat. I don’t do stagnation. So I chose to create—and to take control.

I make jewellery that isn’t safe, predictable, or “nice.” It’s intentionally unconventional. Strange, even. And somehow, it works.

This is my playground. A space where I experiment, explore, learn, and push boundaries. You’re not just buying into a product—you’re witnessing a process unfold.

There’s something for everyone—pieces that are accessible and easy for everyday wear, alongside high-end, more elaborate collectibles designed for moments that matter. I call them:

Le Artistique Collectables.

Here’s the part that matters most:
There is only one of each design.

No copies. No repeats. No second chances. Every piece is both the prototype and the final form. Once it’s gone, it’s gone—and it cannot be recreated.

I source materials locally, but rarely from places you can neatly document or revisit. I tend to wander—into narrow lanes, forgotten shops, and spaces that don’t stay on a map. Often, I can’t trace where something came from, and I wouldn’t be able to find it again even if I tried.

It’s like working with fragments from a hundred different stories—never the same twice.

Which means everything you see is limited.
And everything you own is truly rare.

You’re either into it, or you’re not.

If you are, follow along—for the indulgence.
I’ll be somewhere, finding the next thing.